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AN UPCYCLING PROJECT THAT STARTED WITH A CANNED
PITCH.

While working at NB in early 2020, I pitched the idea of a snapback themed 990v5 PE for 1990's-obsessed NB athlete, Darius Bazley.
 

When they didn't materialize, I created them myself upcycling vintage snapbacks.

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EARLY MOCK-UP

THE RESULT

A visual commentary on the role of responsible, sustainable design and a critique on the use of plastics in shoes. 

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SWAPPING FUNCTIONLESS
PLASTIC UNDERLAYS FOR HAT SNAPS

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