What's up with that functionless plastic piece on the 990v5 anyways?

Showcasing creative connections between West African culture, textiles & design and American streetwear culture.

A learning tool using the New Balance 990 that provides real world context for STEAM education, and connects people to potential careers in the footwear industry.

Exploration of what a signature shoe & marketing scheme would look like for Japan's basketball hero, Rui Hachimura.

1980s team court shoe nostalgia