COMPLETED WITH FELLOW PENSOLE STUDENTS: LUCA PASCAL & ROHIT VINAY.
A SNEAKER + STEAM EDUCATION TOOL CREATED FOR
NEW BALANCE, AS PART OF THE PENSOLE X PACIFIC NORTHWEST COLLEGE OF ART (PNCA) CLASS.
+ one last S for Sneakers =
PROBLEMS
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STEAM EDUCATION IS SEVERELY UNDERDEVELOPED IN THE U.S.
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MAJORITY OF SOCIETY IS UNAWARE OF THE OVERLAP BETWEEN THE FOOTWEAR INDUSTRY AND STEAM CAREERS, AND THEREFORE DO NOT EVEN CONSIDER THE POSSIBILITY OF A CAREER IN FOOTWEAR.
SHOE CONSTRUCTION RESEARCH
BEFORE WE DOVE INTO THE DESIGN PROCESS, OUR TEAM DECONSTRUCTED MULTIPLE PAIRS OF 990v4s to STUDY HOW THEY ARE MADE, THEIR DURABILITY, AND MATERIAL COMPONENTS WHILE DOCUMENTING THE PROS & CONS OF THE SHOE. THIS ALSO HELPED US BETTER UNDERSTAND DIFFERENT ASPECTS OF STEAM THAT ARE IN THE FOOTWEAR PROCESS.
TO WATCH THE FINAL PRESENTATION VIDEO FOR THIS PROJECT, CLICK HERE.
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OUR SHOES WILL:
Teach people about how STEAM is used in footwear design.
Give consumers the opportunity to design their own 990, through a new process of customization.
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Give consumers the ability to utilize the 990 as a running shoe, as it was originally intended, through a new process of customization.
TOPICS COVERED
WHEN GOING THROUGH OUR PRODUCT, THE CONSUMER WILL LEARN ABOUT DIFFERENT ASPECTS OF FOOTWEAR DESIGN COVERED UNDER EACH LETTER OF STEAM, AND CHOSE FROM VARIOUS DESIGN ELEMENTS TO CREATE THEIR CUSTOM SHOE.
HOW COLOR IS
CREATED & APPLIED
TO MATERIALS
UNDERSTANDING MIDSOLE FOAM FUNCTIONALITY
HOW MATERIALS ARE MADE
GRAPHICS APPLICATION
TECH PACK, PATTERN MAKING, & NESTING
PRODUCT MARKETING
3 DESIGNERS.
3 MARKETING SCHEMES.
3 CONSUMERS.
TARGET CONSUMER: TEENS
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EVERYTHING YOU NEED TO DESIGN A PRJECT STEAMS SHOE ON PAPER
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AVAILABLE AT BOOK STORES & NEWBALANCE.COM
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PRICE: $30
TARGET CONSUMER:
YOUNG ADULTS
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A SHOE BOX CONTAINING ALL THE MATERIALS NEEDED TO CREATE A VELCRO MOCK-UP OF YOUR PROJECT STEAMS SHOE.
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MOCK-UP GETS SENT TO NEW BALANCE'S USA FACTORIES TO BE MAKE CUSTOM PAIR IN YOUR SIZE
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PRICE: $200
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AVAILABLE AT SNEAKER RETAILERS & NEWBALANCE.COM
TARGET CONSUMER:
STUDENTS
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MOST COMPREHENSIVE LEARNING EXPERIENCE APART OF PROJECT STEAMS
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CAN BE USED AS A CLASSROOM TEACH TOOL, OR DONE INDIVIDUALLY
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ONLINE CREATION CAN BE SENT TO NEW BALANCE'S USA FACTORIES TO BE MAKE CUSTOM PAIR IN YOUR SIZE
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PRICE: $150
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AVAILABLE AT NEWBALANCE.COM
WHAT MAKES PROJECT STEAMS CUSTOMIZATION UNIQUE
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LUCA, ROHIT, AND I EACH DESIGNED A NEW BALANCE SHOE ON 990v4 TOOLING, INSPRIRED BY OUR CONSUMERS.
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9 PIECES ON EACH SHOE MEET AT DESIGNATED CONNECTION POINTS, MEANING THAT EACH PIECES ON EACH OUR DESIGNS ARE INTERCHANGABLE
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THERE ARE HUNDREDS OF COMBINATIONS CONSUMERS CAN MAKE FOR THEIR CUSTOMIZED UPPERS
EXAMPLE
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MY CONSUMER
INSPIRATION
IDEATION
MY FINAL DESIGN
TEAM'S FINAL DESIGN RENDERS
LUCA'S
ROHIT'S
CUSTOM COMBINATION EXAMPLES
