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NEW BALANCE
x FOOT LOCKER
MARKETING PLAN
EXPLORING WHAT A LARGER MARKETING RELATIONSHIP WITH FOOT LOCKER WOULD LOOK LIKE, I DEVELOPED PRODUCT LANES FOR NB ATHLETES, AND AN FOOT LOCKER x GOAT RETAIL EXPERIENCE TO SHOWCASE COVETED NEW BALANCE SNEAKERS & GET A NEW CONSUMER FAMILIAR WITH THE BRAND.
HERITAGE:
Made in USA models. Quality, dependable, somewhat understated but can't be beaten - just like Kawhi.
STREAMLINE:
Beloved models, redesigned for
Gen Z like Coco Gauff.
DYNAMIC:
Eye catching, trendy design that become statement pieces in a sneaker collection. Design language may deviate from what's typically expected from the brand. Includes the Jaden Smith Vision Racer.
CACHE:
Models pulled from the vault & reintroduced to a new generation of trail blazers, just as Darius Bazley was as an intern-turned NBA player.
FAST BREAK:
The newest innovations & comfort in running shoes, as modeled by Olympic track star Sydney McLaughlin.
THE GOAT WALL:
A wall of hyped & hard to get New Balance releases. Though normally sold online through the GOAT App, the GOAT Wall allows customers to pay resale for the shoes in-store.
This wall gives new consumers an opportunity to see the quality & luxury that is New Balance, in-person.
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