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TEAM KAWHI
2019 PENSOLE x NEW BALANCE MASTERCLASS
A 3-WEEK PROJECT DESIGNING A COLLECTION FOR KAWHI LEONARD AND NEW BALANCE BASKETBALL.
In a time when little was known about the very private Kawhi Leonard,
I designed a creative marketing scheme
that effortlessly connect Kawhi to the New Balance brand,
and presented him as the incredible,
ANOMALY of the NBA.
MY TEAMMATES EACH DESIGNED A PRODUCT AROUND THE ANOMALY BRANDING, ALL NAMED AFTER VARIOUS UNIQUE ASPECTS OF KAWHI'S GAME & PERSONALITY.
MY CONTRIBUTIONS ON THIS PROJECT LEAD TO ME BEING NAMED
THE BRAND MARKETING CLASS OVERALL WINNER.
THIS PROJECT IS CURRENTLY UNDER AN NDA,
PLEASE CONTACT ME PRIVATELY TO VIEW.
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