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NEW BALANCE RUNNING
TOKYO 2020
MERGING PRODUCT AND MEANINGFUL STORIES TOGETHER FOR NEW BALANCE ATHLETES SYDNEY MCLAUGHLIN & SADIO MANE, SHARING THEIR JOURNEY TO THE WORLD'S BIGGEST STAGE.
BRIEF: USING "A DAY IN THE LIFE" OF A WORLDCLASS ATHLETE AS INSPIRATION, PLAN OUT A 5-PAIR PACK OF SHOES EACH FOR SYDNEY MCLAUGHLIN & SADIO MANE TO BE RELEASED AROUND THE TOKYO 2020 OLYMPICS
SYDNEY MCLAUGHLIN
SADIO MANE
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