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COMPLETED WITH TEAMMATES FAITH TURNER, CAMERON LEE, AND HANNAH PROUDMAN
THE CURRENT, TARGETED FANATICS CONSUMER IS WHITE-CENTRIC & LIMITING.
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OUR CAMPAIGN'S PRODUCTS WILL BE ROOTED IN STREETWEAR AND WOMEN-CENTERED - BUT NOT WOMEN EXCLUSIVE.
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THE CAMPAIGN:
WHERE WOMEN WIN
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THIS CAMPAIGN SHOULD BE EXECUTED IN THE FUTURE, BEGINNING AT THE START OF THE WIZARD'S 2023-2024 SEASON.
A WOMEN-DRIVEN CAMPAIGN FOR THE WASHINGTON WIZARDS & FANATICS.
FEATURED ARTIST:
TENBEETE "TRAP BOB" SOLOMON
Trap Bob is a visual artist, illustrator & animator based in Washington, DC.
Well known for her use of bold colors, Trap Bob's work illustrates the dichotomy of humor combined with the struggles of everyday life.
Her work provides an on-trend gaze of socially conscious topics and is Black community-oriented.
CAMPAIGN GRAPHICS
USING TRAP BOB'S WORK & ARTISTIC STYLE AS REFERENCE, I CREATED GRAPHICS HIGHLIGHTING DC BASKETBALL CULTURE IN THREE DIFFERENT CATEGORIES:
WASHINGTON MYSTICS
WIZARDS HISTORY
WIZARDS TODAY
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RETAIL ACTIVATION
LOCAL RETAILERS, SUCH AS SOMEWHEREⓇ, SERVE AS CULTURAL PULSE-POINTS FOR REACHING OUR LOCAL CONSUMER IN DC.
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ADVERTISEMENTS
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OUR TEAM (FROM LEFT TO RIGHT):
MYSELF, CAMERON LEE,
HANNAH PROUDMAN, AND
FAITH TURNER.
TO DEMONSTATE THE INFLUENCE AND IMPORTANCE OF WOMEN IN STREETWEAR, WE EACH WORE A SHIRT REPRESENTING A DIFFERENT LOCAL DC BRAND DURING OUR PRESENTATION.
PRESENTING OUR PROJECT AT CAPITAL ONE ARENA IN FRONT OF FANATICS AND WASHINGTON WIZARDS REPRESENTATIVES.
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